Why us?  Welcoming environment… Positive attitudes… Knowledge & Experience…

Problem solving ability… Quality customer service… Effort to earn your trust…

Company Information

Active Bike & Fitness LLC of Appleton, WI has the most unique selection of new, used, vintage and refurbished bicycles and exercise equipment.  Please visit our 5000 square foot showroom! Bring your trade-in! Experience good old-fashioned customer service!
It is our goal with every customer to exceed their expectations through every type of sales and service we provide.
Provide the community with a fun friendly and interesting shopping environment fueled by passion and experience, driven by customer service excellence.
We promise to listen carefully to your needs and show care to find timely and effective solutions.
“Mark provided outstanding customer service and helped us find the perfect bike!”
Jen Janness
Mark is an amazing dude, always smiling, so helpful, and knows so much about bmx and bikes. Family owned and operated and with the love of being active. Support this shop cause its GOOD and only going to get better. -Chad DeGroot
Chad DeGroot, DecoBMX
I needed a reasonable BMX bike for my daughter and Mark went above and beyond to make it happen. He found a nice used one and changed out parts to make it perfect for her. He knows his stuff and was always friendly and professional. It’s my family’s go-to bike shop from now on!
Katherine L

Custom Bicycle Builds

We love custom builds. It’s one of our specialties. It’s one of the things that makes ABF a cool experience. Take a step back and realize you’re not shopping. You’re creating a machine that is an extension of yourself and actually designing a representation of who you are in the form of metal and composite. It’s an instrument to propel you over asphalt and pebble, dirt and rock. You’ll feel one with your bike. Trust us. Riding a bike that was hand built just for you will change how you ride. Whether you are looking to feel every flowing turn at your local skatepark haunt, doing a stealthy commute, or riding to downtown Appleton for Mile Of Music to beat the parking nightmare, it will be that much better on a bike you love. Just make sure to lock it up!


You have the power to choose. In today’s bicycle & fitness retail environment, the consumer is faced with a mountain of choices. At AB&F, we keep it simple with our NEW & USED selection. We listen to your particular needs and proudly provide affordable, high quality NEW and USED options in every category. Find a fun selection of classic style new & vintage cruisers, folding bikes, customized vintage / old school / mid school & new school BMX bikes, fast new & pre-owned road bikes, new & used-but-updated mountain bikes, trikes for tikes to adults, really cool recumbents, bad to the bone bananna seat bikes, even a bunch of brand new & good old used parts…and a handfull of used trailers & jogging strollers… F.Y.I.: while supplies last! As you shop around the Appleton area bicycle retailers, we welcome you to visit our humble showroom. Our inventory grows as new 2015 models, fresh trades and consignments come in. Thus, our list of happy customers grows in unison.

Refurbished Exercise Equipment

Looking for exercise equipment for overall wellness or weight loss? Shocked by some of the prices out there? We understand. You are welcome to visit our showroom for various types of fitness gear, big and small. We have lots of pre-owned / refurbished elliptical machines, treadmills, airdyne bikes, riders, skiers, weights, benches, multi-gyms, strength apparatus, stretching mats, aerobic steps, stability balls, dumbbells, olypmic plates, pull up and push up bars, bike trainer stands & rollers, accessories, and replacement parts to keep your old equipment going. With over 25 years of experience, owner / operator Mark Fluette is well trained in all types of equipment and happy to serve you!

Have a “clothes hanger” to sell or trade? Contact us with some info. We are at your service.